Data and Content Strategies is a content management system (CMS) that provides a way for people in non-technical roles to build and maintain websites.  This article details useful ways to manage and display data and content.  An example of displaying Product information is used throughout this article.

One of the reasons that is so powerful is that it has the ability to display information directly from Salesforce using data services such as the Data Repeater.  Part of the design of a Site is determining what should be stored in Salesforce and what should be stored in  In general, content should reside in and information such as relationships or simple attributes should reside in Salesforce. There are two different ways to approach designing the dynamic portions of pages.  One is to just display directly what comes from Salesforce and the other is to use what was retrieved from Salesforce to dynamically determine what content to display.

A common use case for is the need for a detail page to display information for a certain type of Object (e.g., event detail, product detail, account detail, etc.).  There are two different approaches to consider and which one to use is dependent on the specific requirements of the site.

One approach is to have a single page (e.g., Product page) for the type of Object and have all record specific content/information maintained in Salesforce. In this pattern the content contributor would maintain everything directly in Salesforce (or in the case of multi-media the location in of the content — more on that later).  This works well if all of the content on the page being built will be in the exact same format for all records.  For example, if a Product page just displays a single image and simple single sentence blurb about the Product this approach works well.

The other approach is to have a Page Template (e.g., Product Page Template) for the type of Object and have the main content section of the page maintained in  With this approach simple fields (e.g., Name, Address, Phone, etc.) would still be retrieved directly from Salesforce, but the main content about each Product would be maintained in on the individual Product pages.

The rest of this article focuses on the second pattern, where each record has its own page.  This article does not contain line by line how-to instructions. For the basics of how to perform the individual actions such as creating pages or adding elements to a page, see the Help Pages or the User Guide. The example uses a one column Page Template with div#header, div#content, and div#footer sections, but the general ideas could be applied to any layout.

Product Template

The Product Template’s structure will end up as the following:

Page Template Structure

The header section will always display the Product’s name by retrieving it from Salesforce. A Data Repeater is added to div#header section. On the Data Repeater editor, the Product from the Object picklist must be selected. If it is not there then the correct permissions for the Product must be set on the Site’s Guest Profile.  You can do this by navigating to the profile from the Site Configuration or from the Data Repeater popup by clicking the “go to Guest User profile” link (opens a new tab/window). Then come back to the screen and click the Refresh the picklist link and you should be able to select the Product object. Next, the Filter on the Data Repeater must be configured. For that, choose the Product ID field equals a URL query string parameter with the name of id.  Once the Data Repeater is on the page you can add a Data Element to pull in the Product Name.

Data Connection Filter
Data Connection Filter

A Data Repeater for the Product with the same configurations is also added to the div#content area.  In this case a Product image stored in needs to be displayed. Instead of  dynamically displaying the data directly from Salesforce, the location of the content in the Site is provided to dynamically retrieve it.  A Custom Code Block with a single image tag <img src="/img/{!Site_com_Image_Relative_URL_c}" alt="{!Name}" height="200" width="400" class="product-image" /> is created. The Product record holds the location of the image used in the Custom Code Block in a custom field Relative URL (Site_com_Image_Relative_URL__c).  The Custom Code Block references it with an expression.  In expressions function sort of like merge fields.  For the maintenance of the Product fields in Salesforce, it is a good idea to create a Permission Set for contributors and set Field Level Security on the Product’s fields so that only contributors can edit them.  

A Content Block is added inside of the same Data Repeater used for the image in the div#content and it is made editable.  This is the section that the content contributors will customize on the individual pages.  By placing it inside of the Content Block, the contributors will have the ability to access fields of the Product inside of their Content Block on each individual page by using expressions.


Each Page’s structure will be the following:

Page Structure

New Pages can be created that use the Product Template for each Product. The URL for the pages are in the form of /product-page-name?id=yourProductsRecId. For example, a page can be created called “diesel-engine” and put it in a folder called products which would be accessed from the URL /products/diesel-engine?id=01ti000000241q4.

If you don’t like seeing the id parameter in the URL, you can create an alias redirect and refer to the page by the alias. Go to Site Configuration, then URL Redirects, and select Alias for the type. The Redirect From should have the friendly URL, /products/diesel-engine, and the Redirect To should have the URL with the parameter, /products/diesel-engine?id=01ti000000241q4. Since the Alias redirects are all done server side, the page visitor is never exposed to the id parameter.

Alias Redirect Rule
Alias Redirect Rule

Following this pattern allows contributors to have the benefit of the content editing capabilities of while still being able to access the data stored in Salesforce.

Future Considerations

In the upcoming Spring ’14 release, a new feature called Page Data Connections could replace the technique of using Data Repeaters to retrieve the data. Instead of using Data Repeaters, you’ll simply have access to the record’s attributes via expressions in all areas of the page.

28 thoughts on “ Data and Content Strategies

  1. I haven’t done as much with as I would like, but I am really loving some of the changes they are pushing down this path. Salesforce is quickly making the go-to-method for creating simple production quality sites quickly. Something like a product catalog with product information is a perfect example!

    Great article!

  2. Great article Peter.

    I’m looking for a little more sophisticated logic, but I imagine it must be doable. I want to display content in a page based on the logic of a field in a connected record. For instance, say there’s a field on each record that will either be “CA” or “NV”, and based on that value I want the page to display a different link. If the value is “CA” I want the link to go the California URL, and if it’s “NV,” a Nevada URL. Any idea how to do this?

    Perhaps this will come with the “Page Data Connections” functionality in the future?

    1. Glad you liked the article! 🙂

      There isn’t currently any conditional logic (e.g., if statements) built into I can think of two things:

      1. You could use JavaScript to create the values for the links dynamically. (kind of icky)
      2. Create a formula field on the record that builds the URL based on the value and then just reference the formula field in your page for the link.

      1. That’s what I was afraid of. There are too many links and bits of text to create formula fields I think. What I’ve done is closer to your (somewhat “icky”) solution #1. I have tagged all CA content with CSS “.ca” <span>’s, and all NV content with CSS “.nv” <span>s. Then I hide all those items via css. Then I have a line of jquery that reads the field from Salesforce, and shows all <span>’s with that value.

        It works, and I can’t decide whether it’s ingenious or icky. Really, I just look forward to allowing conditional logic.

    1. The comment editor read them as HTML. Using html entities for less than and greater than or a pre tag works. I fixed them, so they should read as span tags correctly now. Thanks for commenting back with how you implemented it.

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